The Switch to Fujifilm XT-2 | Part One: Price Comparison

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Fujifilm XT-2

Fujifilm XT-2

My search for a new camera begins!

This is the first in a series of posts in which we discuss the switch to the Fujifilm XT-2 Camera System over the more traditional Canon 5D Mark IV. In this post we are going to talk about price.

If you are serious about photography then you know September is Photokina time. Photokina is the largest photographic trade show in the world and during its week-long run, camera manufacturers release their latest and greatest camera offerings. This year I was really interested in what was being released as it’s time for an upgrade.  I shoot with Canon, I can’t tell you why I just do. It’s what I started with years ago and since that time, I never thought about switching to anything else.

As a business person, however, there are a few cameras that were released this year that made me question my love affair of the Canon 5D series for the first time in my career. Most notably the Fujifilm X-T2. If you follow Damien Lovegrove, you know he is a Fujifilm brand ambassador and loves the Fujifilm X-T2. (Click here for his review of the XT-2) Damien creates fantastic images with it and by all accounts, Fujifilm did an excellent job with the development of its flagship offering. It is mirrorless, does 4K video and the price is fantastic. Oh, did I mention this camera weighs far less than the Canon 5D Mark IV. The only peeve I have is that it’s not a full frame camera but at 24 megapixels, I am being nit-picky.

To fully understand what it would take to make the switch, we lined up the pricing:

Price Comparisons: Fujifilm XT-2 VS. Canon 5D Mark IV


When I looked at the pricing to get started with a Fujifilm XT-2 and lenses ($5396.00), I was pretty impressed and when you compare that to a Canon 5D Mark IV and lenses ($7946.00), even more so. If a person was shopping both systems they would save $2,500.00 by choosing Fujifilm.

But like everything else, price, is not only the thing we need to look at. Compatibility with our lighting systems and image / video quality are key considerations and we will be discussing those in an upcoming post.

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